Star Provisions

Branding | Environmental Design | Signage | Collateral | Website | Social Graphics / Management

Another collaboration with Chef Anne Quatrano, Star Provisions allowed us to let our creativity run wild—within reason, of course—in conceiving and delivering a myriad of projects in print, packaging, illustration, animation, and social media. The work we were able to do—innovative, unexpected, and just plain fun—wouldn’t have been possible without the trust Chef and her team placed in us. It speaks to the real value of a long-term partnership for all involved—when each party knows the other so well and second-guessing isn’t an issue, the creative team can thoughtfully push boundaries, the work is compelling and audience-centric, and the client reaps the benefits. Ventures brand come to life.

Chef Anne Quatrano has been at the top of Atlanta dining for decades. As founder of Floataway Café, Star Provisions, W.H. Stiles Fish Camp, and the legendary Bacchanalia, her name is synonymous with exceptional (genuine) farm-to-table dining experiences.

When you have a to-do list like Anne’s, it’s simply not feasible to develop and execute a social media strategy while continuing to oversee nearly every aspect of several successful businesses. But the reality is that a growing number of us make decisions about where we’re going to shop and eat based on what we see on social media. It’s an essential component of remaining successful as it is vital to appeal to the next up-and-coming generation.

As one of the first to sign on for Treebird’s social media partnership, we worked with Anne to establish social media goals for her businesses. We then developed a plan, organized the photo library, and went crazy creating content that puts the spotlight on the restaurants and all that they offer.

The response to content on @StarProvisions has been phenomenal. As we keep an eye on the Instagram account, we see Atlantans commenting about how a photo of a prosciutto sandwich from Star Provisions or a shot of gulf shrimp with handmade pasta at Floataway made them hop in a car and GO.

We get to do what we’re good at, Anne gets to do what she’s good at, and everyone’s happy.

Social Media Stats:

Follower growth: Followers grew by 15.6% on Instagram and 19.3% on Facebook over 4 years.

Engagement growth: Engagement total grew 163% on Instagram and 153% on Facebook over 3 months. The engagement rate grew 74% on Instagram and 68% on Facebook.

Impressions: Impressions increased by 77.5% on Instagram and 16% on Facebook over 3 months.

Sales increase: Star Provisions saw a direct bump in sales of with our holiday campaign, and a direct bump in sales of W.H. Stiles Fish Camp when shared on all social channels.

Graphics

Photography