“Everything is designed.
Few things are designed well”
— Brian Reed
The entire human world is designed. We process information through our eyes more than any other sense. Within seconds, a person will unconsciously choose to either ignore or engage with a message depending on how it looks.
So yeah, a lot hinges on not just graphic design, but good graphic design.
At Treebird, good graphic design and logo design isn’t subjective. Unlike art, which poses a question to a problem, design provides a solution to a problem. Good design isn’t about the designer at all—it’s about the problem at hand and the end-user. Therefore, we must first listen, observe, empathize, understand, and glean insight into a problem, a challenge, an opportunity, a goal before we begin putting together mood boards or choosing fonts or selecting colors.
Somebody once said that design is where art and science break even. Well, we aren’t quite artists and we aren’t quite scientists, but we are problem solvers. And logo design and graphic design form our toolkit. We solve on your behalf, and make sure you look good as a result.
