Our Approach & Philosophy
As a woman-owned small business, we know the high stakes and competitiveness of attracting attention for the right reasons and converting inquiries into clients.
Our approach is based on unflinching values, centered around human connection, and elevated through creativity—not only improves your numbers but helps bring your business into greater consciousness.
Our audience-first philosophy leans heavily on a process we’ve refined over more than a decade. It starts with listening, which produces insights, which evolve into strategy, and culminate with custom creative— no templates, no repeated concepts—that your audience will respond to.
We don’t believe that brands are simply “launched.” Instead, we take the time to carefully nurture, cultivate, and grow your brand—from the seed of an initial brainwave into a fully realized, living idea that announces itself truthfully and evocatively to target audiences.
Who We Are
At Treebird, we do this work because it’s our love. Our why. It’s our purpose to also discover your why and use that incredibly powerful raw material to attract your best-fit audiences. That’s how we not only launch successful branding campaigns, but at our best, build institutions.
Our small but mighty shop—led by founder and creative director Jaci Lund— prizes visibility and agility. We keep you informed even when we’re heads down, can turn on a dime when circumstances change, and in the end deliver strategic consultation and creative assets that keep you ahead of the game.
Cultivating Ideas From Root to Flight
Treebird Branding is the Atlanta-based creative problem solver that applies experience, insight, and originality to identify and cultivate your business’s big idea from root to flight.
We bring your brand to life and forge stronger connections to your audience.
Through candid conversations, revealing insights, and creative solutions, we illuminate your brand in new light to capture the attention and affinity you seek.
Beyond trends, branding that lasts
Our dedicated and wildly talented team is committed to creating enduring brands that withstand the test of time.
For over a decade, none of our clients have required a total re-brand; instead, they’ve experienced remarkable brand expansion.
From crafting creative collateral to developing websites, managing social media, orchestrating special events, designing packaging, creating animations, illustrations, and photography – our team has the expertise and processes to deliver sustainable and lasting brand solutions, tailored to your unique needs.
Brands that work are audience first
Your brand exists to serve your audience. And so do we.
Your customer is our customer, and your goals are our goals.
We start by knowing your audience comprehensively and craft your branding to engage them consistently and effectively.
We apply our knowledge of personas, competitive landscapes, behavioral science, design, color theory, and our own intuition to create a brand that speaks to those most willing to consider and convert.
Heartfelt Partnerships, Shared Victories
Our process is as much internal as it is external—which leads to a more strategic and longer-lasting brand.
Through our partnership, we do the hard work of defining your why and reason for being together. And that’s work that lasts.
From kick-off to conclusion, we ask the sometimes hard questions that elicit new ways of thinking about your brand.
We never gatekeep design—when our partnership concludes, you get your brand guide, all your files, and an open invitation to consult with us if you ever have any questions about how to deploy your brand going forward.
We Love Our Clients!
We Love Our Clients!
1731 MGMT
211 to Waterloo
2MNext
Aimee Copeland Foundation
Air Ambulance Worldwide
Ascending Capital Management
Atlanta BeltLine, Inc.
Atlanta Center for Photography
Atlanta Mascot Productions
Bacchanalia
Bar Politan
Barking Hound Village
Baton Bob
Bazati
Bearded Iris Brewing
Blossom & Vine
Blue Orbit Hospitality Consulting
Bottles & Bones
Brack’s Kitchen
Braun Builders
Buen Dia
Butch Whitfield Realty Group
Captain Planet Foundation
Club DiOGi
Coatly
The Cocktail Club
Corn Upholstery
Concept 2 Table Restaurant Group
Want to see your business on this list?
CRA Living
Cushman Wakefield
The Designery
Dinnerbell
Drawdown GA
EO Atlanta
Fifth Group Restaurants
Film Support
Foundation Social Eatery
Four Seasons Hotel Atlanta
Gezzo’s
Gloss Car Wash
Glow Light Show
Gordon Dunning
Gnat’s Landing
Grey Fox PR
Greystar Residential
Hire Ventures
Hometeam BBQ
Huff Harrington Home
Hummingbird Firm
The Indigo Road Restaurant Group
Inland Seafood
Instead of Flowers
Jefecitas Mobile Kitchen
JLB Partners
Koast Restaurant
La Dolce Vita Wellness
Lazy Betty
Le Chateau
Lewis & Sheron Textiles
LMC
Loudermilk Jordan
Luma Montessori
MAD Hospitality Group
Marty Mason Collected Home
Merge Home
Middle Street Partners
Middle Class Fancy
Minnie Olivia Pizzeria
Monogram Apartment Collection
New American Pathways
O-Ku Sushi
Oak Steakhouse
Okay Anny’s
Pancake Social
Peachtree City Acupuncture
Pinnacle Living
Premier Image Cosmetic Surgery
PREvent Clinic
Raik Mediterranean
Refresh Your Step
Rivergate KW
Roawan Performance Coaching
Sadowski Law
Scott & Sons Picture Framing
Seahorse Advisors
Searched Marketing
Simply Succeed
Skilled Trades HR
Southworth Paper
Star Provisions
Streamlabs
Strong Water Liquor Warehouse
Sukoshi
Suffragette City
Summerland Farm
Sunshine Alchemy
Taste of the Nation
Taycora Capital
The Sparrow
The Wayward Parlor
Tucker Brewing Company
Two Sweet Sparrows
Unsukay Restaurants
VIRSA People
We Are Rosie
Welcome Co-Op
Yacht Rock Revue
ZRS Management
Meet the Team!
Meet the Team!
Founder / Creative Director
Jaci’s quick wit, intent listening, and native intelligence come across as soon as you meet her—and carry over to her branding, graphic identity, social media, and marketing solutions, where she fuses strategy and sophistication, daring and restraint in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh, thoughtful, and insightful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients.
Jaci has quickly grown Treebird from a home-based start-up into a fully staffed firm by serving, first and foremost, as a trusted listener and a voracious learner. No matter the industry, Jaci wants to hear the story first, learn the background, and only then does she shift to her role as a cultivator of ideas. She values close working relationships, partnering on design, branding, and social media projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her own sense of what’s possible through elegantly executed design, branding, and communication. Clients bring Jaci ideas—sometimes raw, sometimes more polished—and she helps them breathe life and vigor into each concept and project.
Jaci is an active EO Atlanta accelerator program member, serving as board president.
Outside of Treebird, Jaci can be found enthusiastically hanging out with her husband, Patrick, and their bright, loving, and joyful daughter, June.
JACI LUND
Editorial Director
PATRICK KELLY
In addition to serving as Jaci’s fulltime thinking partner, Patrick heads up all things editorial at Treebird. A fiction writer by nature, Patrick transitioned to the world of strategic branding in 2005 where he brings a literary sensibility to bear on market realities. Patrick is something of an editorial chameleon, capable of writing across a spectrum of styles, from widely disparate points of view, and to a variety of audiences, all while maintaining a convincing and compelling voice that stems from his dual insistence on empathy and story. Patrick earned a dual B.A. in English and political science from the University of Notre Dame and an MFA in creative writing from Purdue University, where he also taught composition and intro to creative writing and served as fiction editor of the university’s literary journal.
Senior Designer
LAUREN LEGENER
Lauren combines her natural creativity with a measured and analytical mind, always putting the client’s needs first and tailoring her design to solve problems and provide appealing visual solutions. Equally skilled at logos and labels, packaging and websites, Lauren produces the full array of Treebird deliverables with efficiency and aplomb. She earned her B.F.A. from the Savannah College of Art and Design in graphic design, and has spent 14 years in the restaurant industry, valuable experience that has taught her the importance of fostering strong client relationships, developing time management skills, becoming adept at multi-tasking, and paying close attention to every detail.
Project Manager
HEATHER HAYDEN
Heather’s quick adaptability, meticulous organization, and innate problem-solving skills shine through in every interaction, making her an indispensable part of the Treebird team. Starting in the social media department, Heather quickly demonstrated that her true strengths lay in Project Management, a role she embraced three years into her tenure with Treebird.
Heather’s approach is defined by her commitment to listening first and strategizing second, creating an environment where each client feels heard and valued. Her strategic thinking extends beyond just meeting deadlines; she crafts solutions that are both innovative and effective, blending creativity with practical execution. Her love for solving problems and her dedication to client satisfaction are evident in all her work.
Outside of Treebird, Heather enjoys spending time with friends and family, traveling, and exploring new restaurants in and around Atlanta, Georgia. Her passion for continuous learning and her enthusiasm for new experiences make her a vital and dynamic part of the Treebird team.
Project Manager
Jessica brings more than 14 years of marketing and communications experience to Treebird, where she employs her big left brain to help tame the wild and wooly right brains of her colleagues. As project manager, Jessica ensures open lines of communication between clients and designers, tracks the progress of each program, manages production calendars, and navigates last-minute changes with aplomb. She also creates marketing plans and status reports, organizes as if it’s her sixth sense, and does it all with a great sense of humor. Prior to joining Treebird, Jessica held roles as marketing manager and senior marketing manager in various industries across metro Atlanta. She holds a B.S. in social work from the University of South Florida, and is the proud mom of two precocious kids.
JESSICA MOSS
Social Media Manager
ROSE MOORE
Rose develops competitive strategies and engaging content for Treebird’s social media clients, connecting them to an ever-growing base of customers through their social presence. Naturally inquisitive, Rose loves diving into meticulous research and uncovering data on trends, and using patterns to inform her work. Then she adds a dash of creativity to bring the solution to life. Her background in freelance writing also means that she’s uncommonly skilled at sharing a brand’s story concisely and evocatively across multiple platforms, including TikTok. Rose holds a B.F.A. in fashion marketing and management and a Master’s in Advertising, both from Savannah College of Art and Design.
Designer
MARGARET HUGHES
Margaret brings an uncommon blend of artistry and accountability to her role as a Treebird designer. A former project manager, she prides herself on her organization and time management skills, always staying ahead of deadlines and ensuring work gets done on time and on point. That attention to detail carries over to her creative work, where she shines as an adept designer proficient with brand identity, logos, and color theory. She especially loves infusing food and hospitality clients and small businesses with designs that capture their personality in unexpected and evocative ways that resonate with best-fit audiences. Margaret holds a BA from Christopher Newport University (VA) and a Master’s in strategic design from a joint program between Furman University and Miami Ad School.
Designer
SOMMERS CREED
Originally from Athens, Georgia, Sommers brings a distinctive touch and fresh outlook to her work. She earned her B.F.A. in graphic design from the University of Georgia and an M.A. in motion media from the Savannah College of Art and Design Atlanta. With a passion for integrating illustration and animation into her designs, Sommers aims to make each project uniquely engaging and enjoyable. Her approach is driven by a desire for continuous innovation, resulting in fresh and exciting outcomes for her clients. Outside of design, she enjoys cycling, practicing yoga, and participating in various outdoor activities. A dedicated lifelong learner, she is always seeking to expand her knowledge and stay ahead of the evolving design landscape.
Office Assistant
MEGAN MCGARRITY
Megan is the maestro who keeps the Treebird office harmonious and humming. She informs the team of goings on—office visits, weekly schedules, special events, as well making sure the Birds’ inventory is plentiful and stocked. Megan answers phones, manages the office, and assists the team throughout the creative process. And if you ever received a cool package from Treebird, you have Megan to thank. As the “middle bridge” between clients and Birds, Megan is all about making things run smoothly and efficiently for all involved. She holds a Bachelors in Psychology from Auburn University and is currently a grad student at Mercer University pursuing a master's degree in clinical mental health counseling.
Photographer
BRANDI INMAN
Brandi's love of art and light brought her to the path of professional photography over 15 years ago. With a degree in commercial photography from North Georgia Tech, she has photographed everything from under the sun at every angle, finding beauty and love with every shot. Her admiration of people and dreams help her create imagery perfectly suited for the marketing world.
Brandi has built up portraiture clientele in the Atlanta area, photographing the happiest of times along with helping clients around the world promote their art and goods through her lifestyle product photography services which have been published in magazines such as Better Homes and Gardens and Allure.
She considers herself a lover of all arts. When she is not behind the camera you can most likely find her at a classic rock concert or in her home kitchen and garden creating new recipes.
Production Designer
BRENT HICKMAN
Brent grew up in a printing family right here in Atlanta. He learned printing, production, and design from the ground up, starting in the bindery department and with over 15 years working across every area of the business, from design to sales to production. His breadth and depth of knowledge across all things paper, print, and press are invaluable to Treebird clients, whether they’re printing a postcard, a menu, or an entire lookbook. Brent handles all the project logistics, collaborates closely with Treebird designers to ensure the integrity of the design shines through and is the liaison with our printing vendors. The next time you stop to notice a finely printed piece of Treebird work, you have Brent to thank.
Office Administrator
ANGIE LOIS
Adroit, analytical, and assiduous, Angie is affectionally known around the office as “the cleaner.” After the rest of the ‘birds invariably weave their path of creative destruction, Angie swoops in afterward and cleans data, audits information, organizes files, and keeps meticulous records. As a wife and mother of two, she’s quite used to this role. Angie also brings more than eight years of professional experience to Treebird; in her previous life, she was a stalwart at recruiting, event planning, internship program management, and diversity initiatives at a major law firm. A proud native daughter of Milwaukee, she knows her way around Summerfest, the State Fair, and Friday fish fries. Angie graduated from St. Norbert College with a Bachelor’s degree in communication and leadership.
Head of Security
PARKER
Entirely self-appointed to her position—and stubbornly refusing to step down despite repeated requests—Parker derives great joy and fulfillment from barking at the slightest disruption of air at the Treebird office. Blissfully unaware that her 16 pounds of terrier fierceness is really no match for anyone over the age of 6, Parker charges headlong into action to guard and protect her most valuable asset—Jaci—should any outsider show the temerity of ringing the doorbell or walking by a window. Parker may or may not have papers, certainly did not attend any sort of educational institution, and demands biscuits several times a day by staring longingly at the cabinet in which they’re housed until somebody relents.