Merge
Atlanta interior design icon Marty Mason has been with Treebird from the very beginning, and is another loyal client who we count as a friend and confidante (our office is basically a Marty Mason showroom at this point). When he entrusted Treebird to be his creative consultant as he opened a brand-new three-story retail store on the Westside, we embraced the opportunity as a defining moment. We handled the entire rebrand, consulted on the store, redid the website, turned out social media, and created packaging and collateral. Marty’s design style in Atlanta is unmatched, and the fact that we speak the same language but in two different industries makes the work as fun as it is rewarding. We always look forward to meetings with Marty because we know we’re going to keel over laughing at some point.
Marty Mason is a long-time friend and client of Treebird Branding. As founder of Marty Mason Collected Home, Savvy Snoot, Marty Mason Designs, and now Merge Home, we have worked side-by-side on a number of Marty Mason projects. We like to consider ourselves Marty experts!
When Marty came to us with the idea to merge his businesses under one roof, we knew we were up for the job. In preparation for Merge Home’s grand opening, we started brainstorming a total social takeover. In the coming months, we have seen tremendous growth on Facebook and Instagram. With the ever-changing algorithm, we had to pivot our strategy to include Instagram Reels. The response to videos of the interior of the store has been phenomenal.
Follower growth: Followers grew by 44% on Instagram and 1% on Facebook in less than 6 months.
Engagement: Engagement total grew 615% on Instagram and 742% on Facebook in less than 6 months.
Page Views: Page views increased by 520% on Instagram and 109% on Facebook in less than 6 months.
Impressions: Impressions increased by 813% on Instagram and 2,100% on Facebook in less than 6 months.
Branding | Environmental Design | Signage | Collateral | Social Graphics / Management
