Gloss Car Wash
SERVICES
BRANDING • SOCIAL MEDIA • PHOTOGRAPHY
Getting to work on—and name—something called Gloss: A Kaleidoscopic Carwash is the stuff branding dreams are made of. Not only was Gloss an unexpected design treat, but it was also the start of a beautiful and prolific partnership with a group of fellow entrepreneurs (see Luma, Strongwater, Bru Foundry). After nailing the name, we also supplied all the graphics, print, social media, and even helped engineer a Jeep giveaway.
POSITIONING
Gloss is Atlanta’s hi-tech and technicolor car wash that delivers impeccably clean cars that delivers impeccably clean cars along with a kaleidoscopic good time.
Imagine being transported through a dark tunnel where lasers, lights, and music transfix you (kids love this too—bring the whole family!) . Surrounded by vibrant colors and supersonic sound, you’re not just checking something off your to-do list—you’re having a multi-sensory experience.
Gloss’s hi-tech features extend far beyond razzle dazzle. Our 100% water recycling system makes us one of the greenest car washes around, and our brushless wash tunnel deeply polishes your car without any fear of scratches.
Most Gloss customers sign up for our Binge Wash VIP program, which offers unlimited monthly washes for one low price. We’re not saying the experience is addictive, but probably one visit won’t be enough. We also offer you the flexibility of finishing your car yourself or letting our expert team complete your car from tailpipe to headlight.
You probably never thought of having your car washed in the middle of a kaleidoscope. But we think you’re going to enjoy it and make it your own highly entertaining, family-friendly, flexibly priced, and satisfaction-guaranteed car wash where your glossy finish comes with a side of good times.
SOCIAL MEDIA STATS
Follower Growth: With a social strategy consisting of posts, Reels, and paid ad campaigns, followers have grown by over 300% in the past 3 months.
Insights: Our social strategy consistently has Gloss seeing 6-digit impressions on Instagram and reaching 50,000+ accounts monthly.