For a lot of businesses, it’s inevitable that you’ll need a rebrand at some point. It could be for many reasons, for example, maybe you didn’t have the budget to prioritize branding when you launched, or maybe your business is expanding to add a new service. If you think you’re due for a rebrand, but you’ve been on the fence about it, here are some of the top signs it’s time.

New Business Goals

Has your company recently switched up its goals, products, or services? If so, a rebrand can help to outwardly reflect the new direction.

Outdated Brand Image

If your brand looks outdated, it’s more than likely that you’re not resonating with your target audience in the way you could be. Rebranding can help you regain relevance.

Mergers or Acquisitions

If you’ve recently undergone mergers or acquisitions, rebranding can assist in combining the two and creating cohesiveness.

Negative Public Image

If your business has a bad or damaged reputation, rebranding can help you distance yourself from any issues and provide an opportunity to start fresh and begin rebuilding trust with your audience.

Shift in Target Audience

Are you trying to attract a different target audience? If so, you should consider a rebrand. Your brand is all about your audience - when your audience shifts, your brand needs to as well.

We’re experts in rebranding. Our audience-first philosophy and carefully refined process will help you reach your potential, attract attention for the right reasons, and grow your clients. We would love to hear about your business and what you’re looking for in your rebrand!