How Great Restaurant Branding Makes Up for Other Deficiencies

Forecasted to reach $997B in sales last year, the restaurant industry is steadily inclining and competition is fiercer than ever. A successful restaurant understands that they need more than just good food to get people in their door. Intentional and strategic brand execution throughout your concept will solidify your identity, attract new customers, build trust and loyalty with your audience, and can even make up for other deficiencies in your business.

When you create an experience for your customers that goes beyond the food on the menu, you’re giving them many more reasons to dine with you AND to come back. The process of branding is bringing your concept to life, and this doesn’t stop with your logo. Your brand colors and fonts throughout the space, the messaging across your signage, the names of your cocktails, the tiling, we could go on forever… All of these tell your customer who you are and bring your mission to life in an experiential way. They make your customers feel connected to the business. 

So how can this make up for any deficiencies? Well, when you’re having supply chain issues, or you’re short-staffed and service is taking longer than usual, your customers might be a lot more forgiving if they feel connected to your message, or want to create content in your perfectly on-brand restaurant, or even just enjoy spending time in a cool space. People spend hours standing in line to go to experiential events and half the time it’s just for a great picture and to say they went. Why wouldn’t it be the same for an incredibly branded and designed restaurant? Branding is what takes you from being a restaurant to being a dining destination. And if you’re thinking this seems far-fetched and people only care about good food and service, well, we’ve seen good branding make up for both on many occasions.