Jaci Lund
Jaci Lund
partner, creative director, designer
Jaciโs quick wit and native intelligence comes across as soon as you meet herโand carries over to her design, where she fuses fun and sophistication in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh and thoughtful perspective. While she recognizes the relevance of current trends, sheโs hyper-conscious of the fine line that separates โtrendโ from โfad,โ and tends toward more timeless and classic looks for her clients.
Before founding Treebird, Jaci was instrumental in growing the design department at Atlantaโs The Reynolds Group, Inc. Through a five-year tenure that saw her quickly ascend to senior designer and then become the companyโs first creative director, Jaci worked on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her sense of whatโs possible through new design, branding, and communication. Jaci has won nine ADDY Awards (and counting) for her design and branding work and has twice been featured in the national design blog โArt of the Menu.โ She holds a B.A. in communications from Michigan State University and completed the graphic design program at The Creative Circus, where she also teaches a quarterly course called โIntroduction to Creative Thinking.โ
To see Jaci's previous work please visit jacilund.com.
treebirdbranding.com