Color Report: Gold

Just 5 years ago, during the hardest economic depression that the U.S. has faced in recent history, brown was the it color. Brown is a safe, comforting color that provided stability for consumers during a hard time. On the other end of the spectrum, metallics, especially golds, have recently been popping up everywhere. Gold is known to represent success, affluence, luxury, and extravagance. Does Treebird think that this gold design trend could predict a period of economic prosperity?

Absolutely.

New York Fashion week, which featured the upcoming trends for Fall 2014, was littered with gold designs. Badgley Mischka gilded all of their fabrics in gold! Now that is extravagance. Maybe they were inspired by this Adventure Club Dubstep Remix of the Flight Facilities song Crave You. Can we, please, walk into a room dripping in gold just once?

Have been following Adventure Club for quite a while now. Absolutely mind blowing stuff. Go check them out: http://www.facebook.com/adventureclub http://www.soundcloud.com/adventureclub Flight Facilities: http://www.flightfacilities.com/ http://soundcloud.com/flightfacilities/ http://www.facebook.com/flightfacilities Faceboob in the house: https://www.facebook.com/MrSuicideSheep MrSuicideSheep t-shirts!!! http://bit.ly/1813nN5

Take a look at a few of the goldies that we're loving right now (and are a bit more attainable than a gold- washed ball gown).

So maybe all that glitters isn't gold, but here at Treebird we're happy to hop on this color trend. This design is a Treebird original that was letterpressed with black and gold ink. How amazing would it be to pull that golden envelope out of your mailbox?!

Jaci Lund
Jaci Lund partner, creative director, designer Jaci’s quick wit and native intelligence comes across as soon as you meet her—and carries over to her design, where she fuses fun and sophistication in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh and thoughtful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients. Before founding Treebird, Jaci was instrumental in growing the design department at Atlanta’s The Reynolds Group, Inc. Through a five-year tenure that saw her quickly ascend to senior designer and then become the company’s first creative director, Jaci worked on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her sense of what’s possible through new design, branding, and communication. Jaci has won nine ADDY Awards (and counting) for her design and branding work and has twice been featured in the national design blog “Art of the Menu.” She holds a B.A. in communications from Michigan State University and completed the graphic design program at The Creative Circus, where she also teaches a quarterly course called “Introduction to Creative Thinking.” To see Jaci's previous work please visit jacilund.com.
treebirdbranding.com
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