Luma Montessori

Small Business

Aug 10

Luma provided an opportunity to call on our in-house Copywriter, Patrick’s decade of educational marketing experience as well as flex strong and disciplined design skills with a dual audience in mind: parents searching for a school and educators looking for a career. Appealing simultaneously to the emotion of parents and the discerning minds of educators called not just for carefully crafted words, but expertly applied design theory for a truly beloved and prolific client (see Gloss, Strongwater, Bru Foundry).

Services

Positioning

Luma Montessori School is metro Atlanta’s illuminating early childhood learning community that stimulates the absorbent minds of emerging learners ages six months through pre-k.

Embodying the time-tested Montessori philosophy that in their first six years, children avidly absorb, process, and synthesize information from their surroundings, Luma Montessori provides unique prepared environments— a simple machines workshop, art studio, iPad lab, reading circle, Lego zone, rustic retreat, and performing arts area, among others— that engage students’ minds and provide ample tactile, hands-on experiences that elevate play to ah-ha learning moments.

Luma’s teachers—all Montessori trained and certified—show deep respect for each learner, and in small classrooms that each include a teacher and an aide and provide an 8:1 student-to-teacher ratio, they carefully chart each child’s learning journey and provide the individual attention that leads to learning leaps.

Luma’s curriculum—covering the five key areas of practical life, sensorial, mathematics, language, and culture—unfolds in every corner of our school, from the central Play Lab to each individual classroom where sensory-based learning tools isolate key skills and concepts and encourage independent problem solving.

In these vital early years, your child’s mind is more capable of absorbing information and growing exponentially than at any other time in their lives. Luma Montessori recognizes the unique mind of each child, creates a bright, energetic, carefully designed environment, and places them in the expert care of highly trained educators so that each child not only reaches their fullest potential, but comes to uncover their passions, cultivate an innate love of learning, and form the all-important foundation for a luminous life.

Social

Luma Montessori is a brand new Montessori school brand with multiple locations under construction. While the facilities aren’t yet ready, Treebird was tasked with creating a strong online presence through graphics, animations, and captions on Instagram and Facebook to provide potential families a glimpse at the programs offered and what to expect from Luma Montessori.