Instead of Flowers
Services
Branding | Positioning | Collateral
Instead of Flowers is your go-to source for homemade, chef-inspired meals to send to anyone on any occasion to show your appreciation, support, and love. While flowers have been the traditional gift for many milestones and difficult times, Instead of Flowers reinvents how we all show care. We replace the fleeting beauty of flowers with restaurant-quality meals you can share with family or friends to create a unique experience. You can even order-in to treat yourself.
We make our all recipes from scratch and receive inspiration from trained chefs. And every meal comes to you fully prepared— just heat them and save yourself the labor— so you can focus on what’s important. Comfort or gourmet, single-serving or multi-course, all our meals are designed to create community around a shared meal. We come together by eating together.
Instead of Flowers serves that need by providing quality meals at exactly the right time— whether that’s for a birthday or after a baby, or after fighting an illness or remembering a life.
With Instead of Flowers, your gift won’t wilt. Instead, it’s an experience— a meal that’s talked about, shared, and savored as something both delicious and memorable.