GARDEN Terrarium Kits
Branding | Positioning | Web | Packaging | Graphic Design
Positioning Statement:
GARDEN is the horticultural artist and architect
that creates living environments and atmospheres
which transcend “landscaping” and create relationships
between people and plants.
Founded and driven by the vision of Matthew Klyn,
GARDEN employs modern aesthetics to elevate urban design.
Every GARDEN installation acts as a natural extension of the environment,
combining each client’s personal tastes,
each structure’s style and setting,
and a deep knowledge of native flora and soil biochemistry
to create personal oases that inspire interaction
while requiring only light maintenance.
GARDEN’s retail store serves as the public face of the brand,
reflecting the same sustainable, green principles,
and offering a wide selection of signature terrariums,
striking floral arrangements, and container gardens.
The store also houses a seasonal collection of home-ready accessories
curated for the discriminating shopper.
GARDEN’s specially designed, shippable terrarium kits
and monthly terrarium classes
extend the philosophy that beauty can live in any home,
and lend people the knowledge and skills
to create and maintain small, self-sustaining ecosystems
that thrive on neglect.
GARDEN embraces artistry and distinctiveness in horticultural design,
and frees clients from the constraints of big-box landscaping,
instead creating customized artscapes—whether outdoors or in a terrarium—
that speak to the inner discerner,
and showcase the full possibility of the natural world.
