Foundation Social Eatery
Foundation Social Eatery, or FSE, is an upscale, chef-driven restaurant relocating to dynamic downtown Alpharetta from Roswell. Founded by acclaimed chef, Mel Toledo, and wife, Sandy, FSE pulls inspiration from Chef Mel’s own time traveling Europe and staging at Michelin-starred restaurants throughout France. As a local dining destination and gathering spot, FSE offers high-end food in a casual and social environment accompanied by warm, knowledgeable, and intentional hospitality led by operating partner Nick Hassiotis.
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Branding | Collateral | Menu Design | Web Design | Positioning
The rustic New American cuisine both features French and Italian techniques paired with local, seasonal ingredients. Our cuisine can be enjoyed at the bar, on our spacious patio, or in the main dining room – a luminous, layered space seamlessly incorporating raw and refined elements within both vintage and modern decor.
Within the restaurant’s space, we introduce Petite FSE: A French-inspired market and bistro for convenient fare and gourmet sundries. While still a part of the main restaurant, Petite FSE offers a unique and separate experience all on its own. It features convenient counter service where you can sit down for lunch, order prepared goods to go or peruse a boutique market and grocer stocked with hand-made provisions and FSE favorites.