Baton Bob

Small Business

Aug 1

SERVICES

GRAPHICS • SOCIAL MEDIA • COLLATERAL • PHOTOGRAPHY

For a variety of reasons, Bob put the baton down for a while. But Atlanta never forgot him, and rare sightings were celebrated on social media with the hashtag #batonbob. When Bob was ready to put the costumes back on again, he was also ready to let Atlanta know that he is available for appearances, events, fundraisers, parties, birthdays, corporate events, weddings, and gatherings of all kinds. With traditional local advertising cost-prohibitive, Bob wasn’t sure how to get the message out.

Social Media Quick Stats:

Follower growth: 233 to 347 in one month (49% increase)

Engagement increase: Engagement rate of 19% (which is totally amazing!)

Booking/Sales: Holiday party bookings and media inquiries increased in 2018

Treebird Social Partnership to the rescue!

Baton Bob is a true Atlanta icon. If you’ve seen him around the city, chances are you’ve not forgotten the experience. As Atlanta’s “Ambassador of Mirth” Bob is known for spreading merriment and joy as he twirls his baton and marches through the streets of Atlanta in his flashy, frilly, sparkly and completely over the top costumes.

We had Bob bring his enormous collection of costumes, masks, and jewelry to the Treebird offices, where we did a photo and video shoot to create volumes of content to use on his Instagram account. Even before the first post went up, Bob had hundreds of followers, reflecting the city’s love.

Using high-quality photos and videos created by our team of photographers and videographers, along with strategic use of hashtags, Treebird launched Baton Bob’s social media presence. In addition to posts focusing on his elaborate costumes and the energy he brings to the streets, we’ve also made sure that people in Atlanta know that Bob is available for hire. Many of his fans had no idea that he is a wedding officiant, MC, corporate team-builder, host, and all-around party starter.

Baton Bob’s audience is growing every day. He’s getting booked for jobs and feeling the love from all corners of Atlanta.

BrandingGraphic DesignPhotographyCollateral

Jaci Lund

Jaci Lund partner, creative director, designer Jaci’s quick wit and native intelligence comes across as soon as you meet her—and carries over to her design, where she fuses fun and sophistication in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh and thoughtful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients. Before founding Treebird, Jaci was instrumental in growing the design department at Atlanta’s The Reynolds Group, Inc. Through a five-year tenure that saw her quickly ascend to senior designer and then become the company’s first creative director, Jaci worked on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her sense of what’s possible through new design, branding, and communication. Jaci has won nine ADDY Awards (and counting) for her design and branding work and has twice been featured in the national design blog “Art of the Menu.” She holds a B.A. in communications from Michigan State University and completed the graphic design program at The Creative Circus, where she also teaches a quarterly course called “Introduction to Creative Thinking.” To see Jaci's previous work please visit jacilund.com.

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