Why Email Marketing Is Still Important In 2023
If you have paid much attention to your email in the past few years, you might have noticed it is full of businesses and other corporations emailing you deals or campaign messages. You may wonder how effective your email marketing campaigns may be in the year 2023, and how your brand can stand out from the crowd. Today, our branding agency will share with you a few email marketing tips that you can apply now and carry into the new year.
One of the most common and easiest methods to begin implementing is to simply find ways to encourage your audience to read your email. After all, this opens the door to having a meaningful conversation with your customers or clients.
How Do You Create An Enticing Email?
The first step is to recognize what is read first. Typically, people skim over the subject line before even thinking about opening an email. If they are interested, they will click to learn more; however, if they are not interested, they will move it to the graveyard of unread emails. These call-to-action subject lines need to stand out from other companies while staying true to what your brand is about. This is the best spot to create a sense of urgency. For example, if your small business is having a sale coming up, you can email those who have viewed your website with the subject line “a 50% off deal just for you for a limited time.” This creates a personalized invitation to your audience and encourages them to visit the sale page quickly. If a portion of your audience has never made a purchase but has shown interest in your product, you can reel them in saying their first purchase receives free shipping or a 20% discount. This helps create loyalty between your newly added customers and your brand.
As well as a personalized invitation, make sure you are being considerate of their time. If your email is excessively long, you will lose the focus of your audience. So, although you got someone to open your email, it isn’t increasing your sales. Sending out marketing emails without a well-thought-out strategy behind them is a sure way to lose subscribers to the email list! We’ve all unsubscribed to an email list before, so next time you send out an email, be sure to put yourself in the reader's shoes and ask yourself if you want to receive this message. If you’re properly communicating with your audience via email, they will stick around.
One important email marketing tip is compatibility. Our Atlanta branding agency makes sure that each item we publish is fully compatible and looks pleasing on both desktop and mobile devices. This is not only a tip for emails, but also for other platforms like your website and any social media sites. Having an email sent out with multiple pictures and offers linked that don’t work well with mobile devices will lead to confusion and maybe frustrated customers. To make this practical, you could decrease the number of images in each email and get rid of any distractions.
A few distractions that you may be including are unessential pop-ups. This could hinder someone from finding important information in the email such as your store hours, contact information, and social media handles. Decreasing distractions can also increase your speed. If you are leading your audience to your website, it is important to keep in mind the statistics of your audience staying in relation to load times. According to a study done by Website Builder Expert, 1 in 4 visitors would abandon a website that takes more than 4 seconds to load. Our branding agency recommends optimizing your images on the website so that they can fit the page correctly, helping the page load more quickly.
Another great email marketing tip our branding agency loves is to add certain phrases in your subject line. Adding a vibrant action verb to the beginning of your subject line could motivate someone to read more of your email. Instead of saying “New Sweatshirts in at *your business name*” maybe try something more action oriented such as “come check out our brand new sweatshirts” or “find the perfect sweatshirt for you at *your business name*”. The action verb beginning the sentence will encourage readers to do as told, whether it is visiting your website or entering a giveaway. Being clear and concise on what you are wanting your audience to get from the email is extremely crucial when it comes to email marketing.
Our Atlanta branding agency, Treebird Branding can help you figure out your brand’s true voice. By doing so, we will be able to take your email marketing and company in general to the next level. It all starts with how you communicate, so clearly speaking to your audience should be a goal for your brand. We hope that these email marketing tips can help you go into the rest of the year confidently promoting your business. With all of the social channels continuing to grow and multiply, you can always count on email marketing to be there. It’s easy to create a subscriber list of your customers, which will help you communicate to a large audience! Email marketing is still important in 2023, and will continue to be as long as you spend time to strategize and apply email marketing tips. Our Atlanta branding agency would love to help you with this. We will work with you in developing a clear plan to get the results you are looking for, whether it’s utilizing email or your social media. We have the tools and expertise to manage multiple platforms, perform research on your target markets, and create online strategies based on your budget and resources; we can even take care of monitoring, reporting, and analytics, ultimately allowing you to focus on running your business.
