Why Branding Matters Now More Than Ever
2020’s Pandemic has created disruption in just about every facet of our day to day lives and now, as consumers begin to reconnect with brands, the relationship and attention your company offers will be a deciding factor in customer retention, targeting new audiences, and standing out above your competitors.
What Is Your Brand Identity?
Your company’s brand identity, brand positioning, and graphic design will be the first touchpoint and representation to your potential customers in an increasingly digital world. More and more users are turning to the internet for services, goods, advice, instruction, and entertainment. Having a fresh and honest brand representation will help garner the target markets your company seeks and will establish the trust and authority your services or goods have in their vertical.
Recognize What Your Company Stands For
Consumers want an easy path to accomplish their goals. Whether they set out to purchase a product online or are trying to reserve a table for an evening out, transparent communication defined branding, and a sense of company standards and outreach are key to making that conversion happen.
Cross-Channel Unity
Your brand is present in so many different avenues and areas on the internet. Users can engage with your brand through social media, search engines, ads, your website, and so much more. Keep your brand unified and consistent across all mediums of the digital consumer space.
Connect with Your Story
A brand without a compelling story is easily passed up for one that tells the consumer why they are there, why they provide the desired service or product, and why the consumer or user can feel secure and trusting in them even past the point of conversion.
Think Outside of the Norm
2020 has delivered the perfect reason to challenge the industry norm when it comes to the logo, brand, and positioning. People want to connect with something new and fresh. They want to be inspired. Break down the old barriers and position your company in a new and innovative way to excel above the rest of the crowd.
Time For a Refresh?
Treebird Branding engages with companies for hands-on branding and graphic design that not only tell your story but reinvigorate your team, your mission, and the target audiences you are striving to obtain. Our team of designers, copywriters, social media experts, and creative minds will help guide you through the branding process from root to flight. Call us today at 404-433-6858 to schedule a consultation or contact us online to get started.
Click above to read more about your brand identity as well as brand strategy and your brand worth.