One of the biggest factors in the growth of a company is brand loyalty. Companies should be doing everything possible to promote brand awareness and loyalty. New sales are essential to a growing business, but some owners are forgetting about their already existing customers. According to a survey by Toll-Free Forwarding, 75% of Americans think that brands should implement better strategies. So what is it that encourages customers to stay loyal? Here, Treebird Branding discusses what brands can do to make sure their customers keep coming back.

Trust

The more you know about your field or product the more your target audience will trust you. It’s crucial that customers believe and trust the company they support. If you can show your expertise in the media or through your own social channels and offer useful information, then that expertise will help drive sales, interest, and brand awareness.

Corporate Responsibility

In 2022, there is a desire for accountability with businesses. With that being said, there is also a desire of supporting brands outside the financial norms. Consumers tend to align themselves with a brand that has similar personal beliefs. This is helpful for smaller businesses that can tailor their marketing strategies towards a smaller niche.

Large businesses should also consider their alignments as well. Running a business with a conscience will not only build positive working relationships but will also be an indicator of honesty and integrity to your customers. This in turn, will help grow brand loyalty and have customers sharing content and coming back to your brand time and time again.

Social Media

Social media is very important for customer service nowadays. These social platforms have made the process of interacting with businesses more accessible. It’s not just about complaints, socials allow consumers to feel like you’re always available to help them out. Your social presence should always be reliable and that makes your followers feel like you care.

Charities and non-profits are great examples. They often offer informative and swift responses to followers. Even if the response is automated at first, it gives the consumers the feeling of priority. Utilize your social media channels to strengthen your brand loyalty.

Nostalgia

Nostalgia and social media can go hand in hand. References to your childhood memories are always well-received, especially when it comes to the viral nature of social media. If your brand has a long history then, use it, or think about what your audience grew up with. Play with branding and marketing campaigns that appeal to your target demographics, and use nostalgia to promote a sense of kinship. People relate to things they love and remember. Use that to your advantage to grow your brand loyalty.

Specials & Discounts

Incentives are a huge driving factor for brand loyalty. Consumers are more likely to stick around knowing that can receive discounts or special offers. If you can reward them for their loyalty, you’re not only providing a good experience for them but developing a mutually beneficial relationship for both parties as well. If customers feel like a priority and are getting a fair deal from their loyalty, then they have no reason to go anywhere else.

Reliable Customer Service

Above everything else, the most important thing is quality customer service. Consistency is key and every customer is important. Remember that while internet communication is more removed than face-to-face interaction, it’s still word of mouth that drives all of these different platforms. If you treat all of your customers with respect, then they’ll respect you back. With respect comes loyalty. If brands spent more time on retaining the customers they already have, rather than concentrating all their efforts on new sales, then they’d see the benefits of a loyal customer base.

Call Us Today

At Treebird Branding, we understand the importance of brand loyalty. From small start-ups to globally recognized brands, loyalty creates a community of people that believes in your product. Not only do loyal customers believe in your product or service but they are more likely to share their experiences with new potential customers and boast about your company. If you are looking for a company that can help with your branding to create a loyal and respected fan base, then Treebird is the company for you. Our team of professional experts can work with your business to help create those lasting relationships. Give us a call today to learn more!

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