Staying up to date with current social media trends is a great way to take your business to the next level. Videos have become increasingly popular over the past few years, and if you have been wondering whether they are the right choice for your brand, here are a few facts that might convince you.

Engagement

Across social media platforms, videos typically receive more engagement than any other type of content. Because they hold people’s attention for longer, it is more likely that the post will be shared, liked, or commented on. This type of interaction will increase brand awareness and help grow your audience, as well as boost your performance within social algorithms. The more that people engage with your posts, the more likely they are to see them again.

The Algorithm

Creating great content is key for a successful social media strategy, however, it is just as important to know how to help your posts succeed within the different algorithms. Video content’s current popularity makes it a great choice because social apps prioritize it. For example, Instagram wants its users to post Reels, so taking advantage of that feature is a fresh way to gain attention within the app. TikTok has been great for the growth of businesses, and it will continue to show videos on people’s For You Pages long after their original post date.

Tell Your Story

One of the most important parts of good branding is effectively communicating your story. Videos are a great way to connect with your audience and show them who you are as a business. Through video, brands have the chance to take people on a journey.

Authenticity

Customers are drawn to brands that they trust and feel loyal to. Videos can provide a more authentic and real look at your brand, which helps cultivate that trust.

Everyone’s Doing It

Businesses see the most success when they’re able to stay relevant by keeping up with trends and adapting to new ways of doing things. This applies to their social media strategies as well. Keeping your company’s social media marketing current is the best way to connect with customers and grow your audience. Since video content is so popular right now, finding a way to implement it will benefit your brand.

Unique Creative Freedom

Social media users are always looking to consume new and exciting content. Whether it’s a fun animation, an IGTV video, or a 10 second TikTok, there are endless directions you can take to highlight your brand through video and really take your social media to the next level.

Contact Us