Motion Graphics: The Solution to Your Video Marketing Goals
In a sea of photos and text online, digital attention spans are getting shorter by the minute so finding new ways to engage with your audience is what’s going to keep you at the top of their minds.
85% of marketers say that video is an effective way to get attention online.
It shouldn’t come as a shock that video is the top performing content, not only on social media, but for digital content overall.
Videos are a visually empowering way to grab attention quickly and convey your message more effectively. Viewers retain 95% of a message when they watch it through video and over 70% of customers would rather learn about a product or service through video (more stats like this here).
And though the market is saturated, people are still craving authentic connections with brands. Video gives you that opportunity to take storytelling a step further, allowing you to showcase more meaning behind your brand and appeal to emotion.
Much like us, you’re probably thinking about all of the resources and logistics that go into planning and shooting an actual video.
What’s it going to be about? Who’s going to be in it? What are they going to say? Where do I find a videographer?
But our power in video marketing comes from creating motion graphics.
Motion graphics are the combination of graphic designs, digital media, and other creative components including photo, video clips, music, type, and animations all into one robust video.
We created a promotional one for ourselves for brand awareness and to highlight our services.
Creating this motion graphic offered us a lot more personalization and creative freedom to showcase our brand and what we have to offer (while allowing us to create a video without actually having to shoot one).
Our video works well across all platforms—website, email, social media, ads, and even to display in-person. And it’s also something we’ll have forever, with the ability to add-on as we continue expanding.
Using motion graphics as a video marketing tool can take shape in many different ways:
· Introducing your brand
· Sharing your company’s mission
· Educating on your process
· Supporting a marketing campaign
It’s time to get competitive. 70% of businesses say they’re incorporating more video now than compared to last year. How can we help you accomplish your video content goals this year?
Let’s chat.