Threading the Needle: Our take on Meta’s latest social disruptor app, Threads

It appears that the era of re-tweeting is behind us, making way for a new trend: re-stitching (which has a nice ring to it, don't you think?).

Mark Zuckerberg, the creator of Meta, and his team at Instagram recognized this opportunity and swiftly seized it. With Twitter now overshadowed after Elon Musk, who calls himself "Mr. Tweet," took over, there was room in the realm of social media for an app that fosters discussion and connects people through focused topics in a single thread.

So, what does this mean for social media managers and their clients?

Change! But fear not, change isn't necessarily a bad thing. This presents a fresh opportunity for businesses to showcase their products and services, establish themselves as industry leaders, and forge deeper connections with their customers.We can't predict whether this app will endure like TikTok did. Remember when scrolling through videos of strangers for hours every night wasn't a thing? It's hard to imagine now. Nevertheless, whether you're thrilled or not about this new social app, it's here, and it's our responsibility to learn how to master it so you don't have to!

Here are several strategies you can employ to take advantage of this platform:


● Promote sales and special deals: Utilize the platform to announce and promote any ongoing sales or exclusive offers you have for your products or services.

● Gather direct feedback: Engage with your followers and encourage them to provide feedback on your offerings. This direct interaction can help you understand their needs and preferences better.

● Share inspirational content: Use the platform to share uplifting and motivational moments related to your brand or industry. This can help create a positive association with your business and resonate with your audience.

● Drive traffic to your website or blog: Include links to your website, blog, or relevant articles within your posts. This can increase traffic to your online platforms and enhance brand visibility.

● Highlight customer reviews: Showcase positive reviews and testimonials from satisfied customers. This can help build trust and credibility for your brand, as well as encourage others to engage with your products or services.

By implementing these strategies, you can make the most of this platform and maximize your brand's presence, engagement, and ultimately, your business success.