When it comes to a successful business there are several things that drive that business and enable it to grow. One of the most important things that first comes to mind is the company or brand's website. A website design can tell you a lot about a business. Customers spend more time on beautifully designed sites than they do on plain and basic ones. Here, Treebird Branding discusses ways a good web design impacts your business.

First Impressions

New customers get a first impression of a company by checking out your website. Typically an opinion is then formed about the business. It is very important to focus on leaving a lasting positive impression on your new customers. A website that appears out-of-date or hard to navigate gives potential new customers a negative first impression of your business. It can turn away potential customers and drive them to your competitor. But a well designed website can help maintain your audience, which increases potential business.

Load Speed

A professionally designed website should have a quick load speed on all devices. A customer is less likely to leave or ‘bounce’ from websites that load quicker than slower sites. In a recent study, people found that roughly 50% of mobile users will leave a website if pages are unresponsive or take a significant amount of time to load. Websites that load faster keep visitors engaged for a longer time and improve conversion rates.

Trust and Brand Consistency

Professional and easy to use website designs promote trust. Outdated and hard to navigate web designs make users doubt your credibility. It is also important to stay consistent with your brand as it reflects more trust. When your brand or business colors, logos or styles are all the same across all platforms it shows more professionalism. Make sure that the design, styles and fonts are the same throughout the entire website.

Usability

According to a recent web usability report, 85% of website visitors are looking for information about your products or services. 65% search for contact information, and 52% look for the ‘About’ page. Professional web design makes these things extremely easy to find. Usability is crucial when it comes to website design. Your site may be function-able, but a bad design can make visitors feel that it’s difficult to use. That means a good website design enhances usability along with the perception of usability. Due to the complex nature of web design, consider partnering with a professional design agency like Treebird Branding.

Navigation

A simple and easy-to-use website can make consumers stay longer increasing conversions. The easier and more direct navigation makes it easier to utilize. If the consumer is provided with many choices, they will take longer to make a decision, and vice versa. A professional web designer will build a website navigation with this in mind. They want to simplify and reduce the number of options so that visitors can easily decide what action to take or where to go.

SEO Strategy

To enhance the visibility of your website, make sure to utilize SEO-friendly web-design elements and techniques. If this is something that confuses you consider working with a SEO company like Searched Marketing. The SEO company will optimize your website for search engines and drive organic traffic to your site, and enhance your online presence.

Bounce Rate

Bounce rate refers to the percentage of users who visit a specific website and leave it after checking out only one page. A professional website with a fast load speed means users will interact longer and that will lower your bounce rate. By spending more time on your site, customers will be more likely to click through to other pages, learn more about your business, check out products and make a purchase.

Conversion Rate

A professional website and design can help with conversions. You can drive traffic to special offers, promotions, and calls to action. You can also help both new and existing customers find buttons and other clickable facets with ease. By doing this, you enhance the users experience and turn higher conversion rates.

Beat The Competition

If you want to outperform your competitors and attract more business, then website design is crucial. Identify things that will set your business apart from the rest. The goal here is to show potential customers why your products or services are better than your competitors.

Website design can mean the difference between success and failure. Ensuring your website design is trendy, user friendly, fast and easy to use can go a long way. By having a professional and well designed website, you improve your company's conversion rate, which results in more earnings and potential growth for your business. If you are in the marketing for a web design or even a rebrand be sure to call the professionals at Treebird Branding. Our professional and creative designers can take your website to the next level. Give us a call today to learn more about pricing and ways to improve your website.

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