How Important Is Having A Blog On Your Website?
Nowadays it seems like everyone is online reading and searching for what it is they are looking for. With several billions of people worldwide currently connected to the internet, having a blog on your website is crucial. Blogs have the power to drive website traffic and help promote your products and services. Blogs also help you build long lasting trust with your customers as well. Here, Treebird Branding discusses the many benefits of blogging for business and how you can get started with creating relevant content that drives traffic to your website.
Top Five Reasons Your Business Needs A Blog
#1 Increases Visibility
One of the top reasons your business needs a blog is because it can increase your visibility. This is done by a number of different things within the blog itself. Every time you write and publish a blog post on your website, it's another extension of your overall website. This means your website has more opportunities to show up on the search engine results page (SERP) and drive traffic to your website in organic search.
Let me break it down for you. When a customer uses a search engine like Google to find a service or product, the integrated keywords help those search engines land on your page. Blogs give people helpful information, ideas and tips that customers want to learn about and read. The overall traffic to your website then goes up. More consumers spend time reading these blog posts and the end goal is you'll turn the person who was just looking for information into customers. So, write blogs for your business that help and gives the right information to the right person.
#2 Creates Awareness
The next biggest reason to create a blog for your website is to create more awareness. Having quality and effective blogs is a great marketing strategy to build brand awareness. A blog provides information and supports search engine optimization (SEO). Creating awareness also helps build relationships within the online community. A tip is to even have someone do a guest blog or featured blog post. This can give your company free content and drive new traffic from their following or customers. If your blogs and content are better than those of your competition, you'll get more visits to your website, and better engagement. Creating awareness increase visibility. So ensure your blog posts are relevant, and helpful and focus on searched keywords and you'll get the results you need.
#3 A Blog Helps Your Business Utilizes Socials & Content
Blogs are a great way to utilize your social media accounts and create marketable content. Using the blog as an outline, focus your social media channels to showcase the content within. This is a great way to attract new and potential customers that may not have heard of your business. Utilize trending content to help capture a wider audience with your message. As time goes on, repurposing a blog is a fantastic way for your business to keep its social media presence active. The more active you are the more traffic will be driven to your website.
#4 Helps With Link Building
Link building is a major thing to utilize for your website and blogs. Link building helps your business show up in search results. It is one of the most important and hardest parts of search engine optimization (SEO). The more people link back to your website the higher your ranking becomes. Search engines like Google see links to your blog as an indication that your website is trusted. Then search engines will rank you higher because it is the preferred website to answer a question asked. With that being said, it all comes back to the blog written and if it is helpful to the customer.
#5 A Blog Can Answer FAQs
A blog is not a FAQ page but it can help customers with what they need. Nowadays, customers and search engines want more useful information than a typical FAQ page. Utilizing your blog to answer questions in full detail helps customers and Google earn your trust. With the influx of misinformation, having a blog post that is accurate and detailed helps your visibility. This in turn helps to increase sales and convert more leads into customers. This has been the best approach to developing valuable, relevant content for a long time. Use your business’s blog to give helpful information while also using highly searched keywords.
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Writing an effective and useful blog is not an easy process. It requires detailed research, learning and patience. Over time a blog shows slow but successful results for brand awareness and visibility. Blogs provide businesses with so many positive contributions. They inform customers and enable search engines to trust and use the blogs for search results. They even increase the website’s organic rankings by utilizing specific keywords.
Don’t have time for blog writing or branding your business? Treebird Branding is a local agency that prioritizes growth and branding while maintaining your company’s image. We set our customers up with success and detailed campaigns. Our clients enjoy quality blogs written by our professional SEO content writers and include keywords selected by you are our professional team. Contact Treebird Branding today for a free consultation and learn more about how our services can help you!
