Chirpin' on mic: Jaci talks Branding with Neil Howe on The Trust Factor

Aug 2

“We build institutions.”

-Jaci Lund on The Trust Factor

In this episode, host Neil Howe talks with Jaci Lund, founder of TreeBirdBranding.com. She helps businesses define their brands, reach their audiences, and live their best brand lives through graphic design, writing, strategic positioning, and personal counsel. She founded Treebird Branding in 2014 and works with restaurants, luxury apartment communities, small businesses, and entrepreneurs across the Southeast and the country.

Neil Howe of The Trust Factor interviews Jaci Lund on Keeping your Brand Fresh and Engaging.

Check out the whole story here

Neil Writes:

Some of the problems Jaci helps her clients with are:

1. Not having a clear identity or voice.
2. Not being able to appropriately speak to, attract or even identify their target audience
3. Not understanding the strength and professionalism of consistency

Jaci has built her business from scratch to over 80 clients currently in just 5 years. She has branded/re-branded hundreds of successful businesses, from start-ups to well-established institutions. They have been able to grow because their clients have all grown. Tree Bird Branding have built trust through word-of-mouth referrals. All of their clients have come through recommendations or have found them online and investigated their website.

Jaci Lund

Jaci Lund partner, creative director, designer Jaci’s quick wit and native intelligence comes across as soon as you meet her—and carries over to her design, where she fuses fun and sophistication in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh and thoughtful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients. Before founding Treebird, Jaci was instrumental in growing the design department at Atlanta’s The Reynolds Group, Inc. Through a five-year tenure that saw her quickly ascend to senior designer and then become the company’s first creative director, Jaci worked on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her sense of what’s possible through new design, branding, and communication. Jaci has won nine ADDY Awards (and counting) for her design and branding work and has twice been featured in the national design blog “Art of the Menu.” She holds a B.A. in communications from Michigan State University and completed the graphic design program at The Creative Circus, where she also teaches a quarterly course called “Introduction to Creative Thinking.” To see Jaci's previous work please visit jacilund.com.

treebirdbranding.com