REBRANDING - POSITIONING - WEBSITE - MOTION GRAPHICS

With immediate insights and lasting solutions, Blue Orbit Hospitality Consulting helps launch new and existing restaurants into first-class operations. As their client base began expanding and after 13 years in business, the group came to us for a new and more sophisticated look. Adding larger clients and more corporate accounts to their roster, the brand needed to shift to speak to their new audience while not alienating the existing.

REBRANDing

Their original logo was transformed with a sans-serif type for a clean, crisp look. We kept the brand colors in the family of blues to convey a sense of value and trust that translates across all each of their audience demographics. The circular icon is representative of the support and connection they provide their clients (and reflective of their name, of course).

positioning

When targeting a new customer, brands must reevaluate their place in the market. That’s where positioning comes in—logo, graphic identity, colors, word choice, website design. Positioning is all about differentiating your business through a combination of art, science, rhetoric, and a dash of intuition. We helped to hone in their vision and created a custom brand positioning statement that fit Blue Orbit and its new brand identity.

website design

Now with a clearly defined brand and identity, we designed their new site to best create a new first impression and showcase who Blue Orbit is and the value they offer their clients. High quality images, easy-to-process information, and strong design elements exude trust, professionalism, credibility, and approachability.

Equipped with a friendly robot chat bot and a free built-in restaurant analyzer, their new website is user-focused and offers something useful to its audience.

More on the importance of websites here.

motion graphics

Blue Orbit’s step-by-step plan for transforming restaurants is thorough and impactful. We created a motion graphics video to help depict their in-depth processes. With users less inclined to read every word on your site, having video content helps bring complex processes to life.

Create more video content for your business.