How To Build Your Social Media Marketing Strategy
With the start of the new year, you might have started your 2023 resolutions or goals. It’s essential to create a list of goals for not only yourself, but for the brand you represent. Maybe one of these goals is to change up your social media strategy. If you don’t have a current social media strategy, your goal might be to create one. After all, it is almost 2023, every brand needs to have a strong social media presence in order to compete with your competition! Today, Treebird Branding will share with you a few ways how to effectively build your social media marketing strategy.
According to the Digital Marketing Institute, there are 4.6 billion active social media users. That makes up almost 60 percent of the entire world’s population. For your business to not have a social media strategy, or presence at least, is an incredible missed opportunity! This can be changed with a hard-working social media agency like Treebird. We have the experience and proven results of creating successful social media strategies for all sorts of brands. You can find out more about brands we have worked with to achieve all of their social media marketing dreams here.
What Is A Social Media Strategy?
Essentially, a social media strategy is an outline, or plan, that captures your social media goals and tactics, along with metrics to measure how your plan is performing. A lot of brands utilize “SMART” goals which is an acronym for something that can help reach your goals. S: specific, M: measurable, A: achievable, R: relevant, T: time-bound.
Having goals like “SMART” goals for your social media marketing will be beneficial to your brand in the new year.
Specific Goals
For specific goals, this should be something your entire team can understand. A specific goal should not be confusing or able to be misinterpreted by anyone. An example of this could be something like “I want to post on each social media platform we use (Facebook, Instagram, TikTok) at least two times a day on each.” This is an effective specific goal because it can not be twisted in any way to where confusion is created across your brand’s team.
Measurable Goals
A measurable goal is as straightforward as it sounds. It is able to be measured with something numerical like “50 comments or 1,000 engagements.” This is beneficial in that you can quickly see if you are meeting your goal or not, and how to plan accordingly to increase your numbers.
As an example, take Merge Home, our interior design client and the results we have seen in 6 months. For engagement across Facebook and Instagram, we have seen a growth of 615% on Instagram and 742% on Facebook in less than 6 months. As for impressions, we have seen an increase of 813% on Instagram and 2,100% on Facebook in less than 6 months!
Achievable Goals
An achievable goal is subjective to your brand or company. This is to help you and your team stay on target to reach a goal by a certain date. This needs to be a reasonable ask, and something you are confident you can achieve with specific tactics to do so.
Relevant Goals
Relevant goals are important for your brand values and not only the current values, but long-term objectives. These goals need to stay on target with your core mission. If you are unsure of your brand’s mission, that needs to be the start of the process. No goal can be complete without an overall mission you try to consistently share with your audience.
Our social media agency, Treebird Branding, takes your brand’s story and gets the results that matter with the way your story is presented. After all, a brand is an expectation. What your expectation is, exactly, is up to you and how you’re willing to define your audience. Social media marketing does not have to be impossible to do right, which is why we are here to help. We will help you get a focused design that captures what’s unique about your business and speaks honestly and evocatively to your target audience.
Time-Bound Goals
Time-bound goals are important not to leave out, because this is where the motivating factor really lies. Having a timeline of how you will achieve your goals is necessary in having a successful social media marketing plan. It will help you stay on task, and give you an idea of the work you still have to complete.
Let Treebird Branding Help You Today!
We get it - it’s a lot! Since we’re the masters of social media marketing content, we know just how to get the most out of it, and we make your life easier by not having to figure out what to post where each day. After creating a social media marketing plan, it would be time to plan, shoot, and schedule content to be published. Our social media agency has the tips and tricks of creating a successful social media marketing strategy with use of content creation. We know how to gauge your audience and tell your story honestly and accurately! We would love to help you with any or all parts of the process. Check out our services on how you can reach new heights with your social media marketing in the new year.
