What's The Difference: Branding vs. Marketing?

Branding

Aug 17

When it comes to your business, marketing and branding are two of the most important things.The ways in which people see your business and the ways people interact with your business are key in being successful. Here Treebird details the difference between branding and marketing and how each works in making your business grow to the next level.

Branding

Branding is mainly about the perception and connection a business has with its consumers. Getting your branding right is crucial to growing your business. Your brands identity is what makes you stand out among the masses. A well developed brand can increase the value of your company. The best branding today is based on strong ideas, without branding there is no distinction.

Developing a strong brand is often a difficult process. Consider these things when developing your brand:

How do I want customers to perceive me?
Hone in on your vision.
Define your audience.
What are your brand values?
What problems does your brand solve?
What are the emotional benefits?

Branding is developing a name or image of your product or service. A brand that resonates with its customers. The goal is to get customers to grow an attachment to your brand. Once that attachment is built, consumers will utilize your brand and nothing else. If this is accomplished your brand can have endless growth. Everyone that supports your brand will wanna show it with their friends and family.

However, while branding is key, you can’t ignore marketing. Branding and marketing go hand in hand.

Marketing

Marketing is promoting your product or service to key customers. It is an integral part of your brand. When it comes to branding vs. marketing, marketing refers to the tools you utilize to deliver your brands message. These tools or outlets can include social media platforms, search engine optimization, a branded website and paid searches. Marketing seeks to teach customers who a brand is and why its existence is important to them. It involves the underlying sales strategies and research that sell products and services. Marketing campaigns often shift in time, focusing on new and different products and also taking alternate perspectives on the same topic.

When it comes to growing your business, marketing is necessary. Proper marketing can separate you from the competition and put you on top.

Call Us Today

Knowing the difference between branding vs marketing is one thing. But knowing how to use both branding and marketing together, effectively, is key to success. If you have trouble with this then it is best to leave it up to the professionals. At Treebird we don’t believe that brands are simply “launched.” Instead, we take the time to carefully nurture, cultivate, and grow your brand—from the seed of an initial brainwave into a fully realized, living idea that announces itself truthfully and evocatively to target audiences.

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Jaci Lund

Jaci Lund partner, creative director, designer Jaci’s quick wit and native intelligence comes across as soon as you meet her—and carries over to her design, where she fuses fun and sophistication in just the right doses. With a dual focus on creating original branding for new concepts and revitalizing the look and feel of even the most-established brands, Jaci approaches each project with a fresh and thoughtful perspective. While she recognizes the relevance of current trends, she’s hyper-conscious of the fine line that separates “trend” from “fad,” and tends toward more timeless and classic looks for her clients. Before founding Treebird, Jaci was instrumental in growing the design department at Atlanta’s The Reynolds Group, Inc. Through a five-year tenure that saw her quickly ascend to senior designer and then become the company’s first creative director, Jaci worked on design and branding projects with visionaries, entrepreneurs, and business leaders whom she admires greatly and whose own passion elevates her sense of what’s possible through new design, branding, and communication. Jaci has won nine ADDY Awards (and counting) for her design and branding work and has twice been featured in the national design blog “Art of the Menu.” She holds a B.A. in communications from Michigan State University and completed the graphic design program at The Creative Circus, where she also teaches a quarterly course called “Introduction to Creative Thinking.” To see Jaci's previous work please visit jacilund.com.

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